HELLO! MY NAME IS NICOLAS, I'M A UX DESIGNER AND GRAPHIC DESIGNER
FROM ZURICH.

Whether it's a new or existing product or service, it's important for me to get market and user feedback as quickly as possible. In this context, I like to talk about VCD (Value Centered Design), because not only the end user but also other stakeholders have an interest.

However, for a product to succeed, I put the user at the center and make assumptions that I test through user research or exploratory prototyping within the UCD process. The experience gained is in turn incorporated into the final hypotheses about user behavior, resulting in a continuous cycle between analysis, design, visualization, and evaluation.

The further the project progresses, the more certain I am that I will create a solution that takes into account the interests of both the user and the business and that will be successful in the long run.

That's why my preferred approach is Lean UX (Jeff Gothelf and Josh Seiden), where I not only live Design Thinking, but design and develop exploratively and iteratively up to market maturity and beyond. Situationally, I apply the following UCD methods.